Tata Curvv Launches in South Africa: SUV Coupé for the Bold
A New Era of SUV Design
Tata Motors has introduced the Tata Curvv to South Africa, a striking SUV coupé that blends futuristic design with SUV practicality. With its aerodynamic lines, coupé-inspired silhouette, and premium finishes, the Curvv is aimed at drivers who want to stand out on the road while enjoying modern technology and everyday versatility.
Striking Styling and Presence
From the outside, the Curvv makes a bold first impression. It features:
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Chiselled coupé silhouette
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Flush door handles with welcome lighting
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18-inch alloy wheels
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Slim headlights with sequential LED DRLs
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Bi-function LED headlamps
Measuring 4,308mm long, with 208mm ground clearance, the Curvv combines sleek aesthetics with SUV capability.
Luxury Meets Technology
Inside, the cabin balances sophistication and practicality with:
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10.25-inch Harman touchscreen infotainment with Apple CarPlay & Android Auto
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Wireless charging & digital instrument cluster
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JBL nine-speaker sound system with subwoofer
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Voice-assisted panoramic sunroof with mood lighting
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Ventilated front seats & six-way powered driver’s seat
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Air purifier with AQI display
With 500 litres of boot space and reclining rear seats, the Curvv blends daily usability with premium comfort.
Safety and Performance
Built on Tata’s ATLAS platform, the Curvv is engineered for strength and crash safety. It achieved a five-star Bharat NCAP rating, and features include:
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Six airbags
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ABS with EBD & Electronic Stability Program
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360-degree surround view camera
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Hill Descent Control (on higher trims)
Power comes from a 1.2-litre turbocharged Revotron engine, producing 88kW and 170Nm. Buyers can choose between a six-speed manual or a seven-speed DCA transmission with paddle shifters and multiple drive modes.
Model Line-Up and Pricing
The Curvv will be sold in three derivatives:
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Tata Curvv 1.2T Pure + MT – R349,900
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Tata Curvv 1.2T Creative DCA – R419,900
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Tata Curvv 1.2T Accomplished S DCA – R519,900
Each comes standard with a 3-year/45,000km service plan and a 5-year/125,000km warranty.
Final Thoughts
The Tata Curvv is Tata Motors’ boldest entry into South Africa yet — a futuristic SUV coupé that merges luxury, practicality, and turbocharged performance at a competitive price. Positioned against imported premium rivals, it offers an aspirational yet accessible option for South Africans seeking something truly different.
